Where a dream has now become reality. A little over a year ago, I made the decision to go after my dream to create my very own beauty brand.

My goal was to create something that was inclusive, so that everyone can see themselves within this brand. I wanted to create products that I knew could bring the glamour.

When I think of Savage Siren Beauty, it's a brand that comes with strength, confidence, and power within beauty. I want people to feel how I feel when I apply glam. Sexy, Powerful, and Bold!

Ive been in the beauty space for 7 years and I've seen how certain groups are not included when creating products. So me and Vanessa, my VP, have made it our mission to make sure everyone is included and thought of when creating products.

With the experience and knowledge I have gained over the years, I truly understand what is missing in this space. No longer will the underdog be overlooked but embraced and cheered on. Not skipped when the dedication and hard work is presented. 

As CEO my vow is to lead by example and show what it mean to be a Savage Siren!

This Savage era is just the beginning. So stick around and look for the Siren call! 

Where vision meets execution, Vanessa helps bring the world of Savage Siren Beauty LLC to life.

As Vice President and Chief Operating Officer, Vanessa is a driving force behind the strategy, structure, and operations that support the brand. Blending executive leadership with more than 20 years of experience in technology and a Master’s degree in Information Systems, she brings a unique combination of innovation, problem-solving, and business insight to the beauty industry.

Behind the bold products, seductive collections, and unapologetic identity of Savage Siren Beauty is a commitment to building a company with purpose. Vanessa works alongside leadership to strengthen operations, develop processes, support product launches, and turn creative ideas into intentional business strategies designed for long-term growth.

Her leadership philosophy is rooted in authenticity, accountability, integrity, excellence, and empowerment. She believes beauty should never require someone to shrink who they are to fit someone else's standard.

For Vanessa, Savage Siren Beauty isn't simply about makeup. It's about creating an experience—one that encourages people to embrace their individuality, own their presence, and express themselves without apology.

Bold. Intentional. Unapologetically authentic.

That is the energy Vanessa brings to Savage Siren Beauty.